Get Hooked On A Sea of Flavors @ Singapore Food Festival 2012!

SFF 2012 Key Visual
Credit: Singapore Food Festival 2012

Rejoice because it’s that time of the year again! The Singapore Food Festival 2012 (SFF2012) will be taking place from 13 to 22 July. Do you know that the SFF was first launched in 1994? This is the 19th SFF! Each year, a unique theme is identified to showcase our diverse food culture and heritage in enriching and fun programs. This year’s theme revolves around SEAFOOD because Singapore’s love for seafood can be traced as far back as the 14th century, when it was originally known as Temasek, or ‘Sea Town’ in Javanese. This penchant for seafood has since enabled our ethnic communities to develop unique culinary and preparation styles and over the years, turned cooking and enjoying seafood into an art. In this span of 10 days, people from all walks of life are invited to immerse in our wonderful Singapore food culture as well as savour a diverse range of seafood enjoyed in Singapore.

Chef Eric Teo2
Credit: Singapore Food Festival 2012

Local celebrity chef and President of the Singapore Chefs’ Association, Chef Eric Teo has been invited to come on board as SFF2012 Food Consultant. He brings 24 years of culinary experience and expertise from the F&B and Hotel industry to the annual festival.

KEY @ SFF Village
Credit: Singapore Food Festival 2012

SINGAPORE FOOD FESTIVAL VILLAGE @ MARINA BAY

For the first time, the iconic and popular Singapore Food Festival Village will be held at the Waterfront Promenade at Marina Bay, with a plethora of scrumptious choices from up to 50 stalls featuring international and local favourites like Chilli Crab, Black Pepper Crab, Teochew Cold Crab, Sambal Stingray and many more!

Date: 13 – 22 Jul 2012
Time: 11am – 11pm
Venue: Waterfront Promenade at Marina Bay (Bayfront Station Exit A, Raffles Place Station Exit I)
Admission: Free
Payment Mode: Cash and NETS FlashPay

SFF12 Seafood Platter2 $36.90
Credit: Singapore Food Festival 2012

SFF SEAFOOD PLATTER ($36.90+) *Available only at the SFF Village from 13‐22 Jul 2012, while stocks last*

Excite your palate with the launch of the first Singapore Food Festival Seafood Platter! The SFF Seafood Platter consists of Seafood Paradise’s Popular Chilli Crab or Signature Creamy Butter Crab, Stir-fried Live Geoduck with Asparagus in XO Sauce, Crisp‐fried Prawns tossed with Salted Egg Yolk, Deep‐Fried Coral Trout in Nyonya Style and Supreme Seafood Fried Rice.

KEY @ Sentosa Harbourfront - Sentosa
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

SENTOSA BBQ BY THE BEACH | SILOSOBEACH, SENTOSA
Tuck into your favourite seafood, freshly grilled using a variety of BBQ techniques, against the mesmerising sunset and comforting sea breeze.  

Date: 13 – 22 Jul 2012
Time: 6pm ‐ 12midnight
Cost: $29.90++ per pax 
 

KEY @ Sentosa Harbourfront - St James
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

BOUNTY PLATTER PROMOTION | ST JAMES FOOD REPUBLIC BEER GARDEN
The St James Food Republic Beer Garden bounty platter is now available at 15% off! What’s even better, it’s there for you after a night of partying!

Date: 13 Jul – 12 Aug 2012
Time: 6pm ‐ 5am (Sun to Thu), 6pm ‐ 6am (Fri, Sat, Eve of P.H.) 
 

KEY @ Sentosa Harbourfront - Vivocity
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

DRAGON’S TOOTH VILLAGE | VIVOCITY
Embark on a gastronomic food journey along HarbourFront with nostalgic hand‐puppets performances.

Date: 20 – 22 Jul 2012
Time: 4pm – 10pm

KEY @ Sentosa Harbourfront - RWS
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

EXCLUSIVE GOURMET SEAFOOD VOYAGE | RESORTS WORLD SENTOSA
Go on a gourmet seafood voyage at Resorts World Sentosa and enjoy 3 buffets at a price of 1!  

Date: Every Fri & Sat of July
Time: 7pm – 10.30pm
Price: $108++ per pax

KEY @ Sentosa Harbourfront - Mount Faber
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

THE JEWEL BOX SEAFOOD BAKE | THE JEWEL BOX, MOUNT FABER
Savour a selection of fresh seafood and be the first to taste seafood baked and steamed using seaweed!  

Date: 12 – 15 Jul 2012
Time: 7pm – 10pm
Venue: Sapphire @ Jewel Box

KEY @ Sentosa Harbourfront - Harbourfront Centre
Credit: Singapore Food Festival 2012

CATCH OF THE SEASON @ SENTOSA HARBOURFRONT

THE VOYAGE OF VICTORY: SPEND AND WIN FLASH GAME | HARBOURFRONT CENTRE
Dine at HarbourFront Centre and stand to win a SFF 2012 NETS FlashPay Card worth $100!

Date: 16 – 22 Jul 2012
Time: 3pm – 9.30pm

KEY @ SeafoodTreasure,Tales&Trails 1
Credit: Singapore Food Festival 2012

SEAFOOD TREASURES, TALES AND TRAILS @ KAMPONG GELAM

Come experience the festivities of the Ramadan season in Kampong Gelam as the ethnic precinct puts up a series of events and activities to celebrate the end of the fasting month.

Date: 14 – 29 Jul 2012
Venue: Kampong Gelam

KEY @ Seafood Mela 2012FishHeads@LittleIndia
Credit: Singapore Food Festival 2012

SEAFOOD MELA @ LITTLE INDIA

Head down to the Food Festival @ Little India for an unforgettable gastronomic experience! To kick off the celebration, witness a grand parade launch and a chef competition in which local and international chefs pit their skills for the title of ‘Best Indian Seafood Chef’ on 13 Jul 2012. Be part of history on 14 Jul 2012 at ‘Seafood Mela’ by participating in a Guinness World Record attempt to serve a quantity of 2012 Curry Fish Heads in a single dinnersitting!

Date: 13 – 14 Jul 2012
Venue: Little India
Visit www.irasingapore.org for time, admission and booking details

BehindTheScene@JurongFisheryPort 1
Credit: Singapore Food Festival 2012

BEHIND THE SCENES @ JURONG FISHERY PORT

Learn how to choose the freshest catch in a wet market as a chef takes you on a tour through the Jurong Fishery Port at the break of dawn! From fishes, shellfishes to crustaceans, you will fine‐tune your skills in choosing superior seafood based on its colour, texture and smell. After the tour, the chef will whip up a delectable seafood breakfast of your choice while simultaneously teaching you how to bring out the natural flavour of seafood in your cooking.

Date: On Demand
Time: 5am – 9am
Venue: Jurong Fishery Port (Pick‐up point at Boon Lay MRT Station)
Admission: $150+ (subject to minimum booking of 20 pax per session)
Booking: Visit www.singaporefoodfestival.com.sg or call 6796 9331

TiffinCruise 3 (bumboat interior)
Credit: Singapore Food Festival 2012

TIFFIN CRUISE @ SINGAPORE RIVER

Take in the spectacular view of the Singapore skyline down the Singapore River as you tuck into a fresh seafood meal, served in a classic tiffin carrier which you get to keep after the ride!

Date: On Demand
Duration: 1 hour
Embarkation/Disembarkation: Marina Bay Jetty
Admission: $68+ (subject to minimum booking of 20 pax per ride)
Note: Cruise ticket includes fresh seafood meal served in a complimentary tiffin carrier
Booking: Visit www.singaporefoodfestival.com.sg or call 6796 9331

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I was privileged to be invited to attend the Singapore Food Festival 2012 Media Conference at Resorts World Convention Centre last week. It was truly an eye opening experience for me.

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There was a Giant Garoupa cooking demonstration by Chef Eric, together with 2nd Kitchen’s Chef Hong.

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Chef Eric showing us the different parts of the Giant Garoupa and claimed that the throat and lips are the best! I totally agree about the latter!

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Here’s me, Maureen and Karen with Hide Yamamoto’s Executive Chef Sho Naganuma!

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I’m planning to visit the Singapore Food Festival Village @ Marina Bay! Hope to see you guys around! 😀
Thank you Word of Mouth Communications for the invitation.

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