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I shall start off this post by quoting Marilyn Monroe, “Give a girl the right shoes, and she can conquer the world.” Our shoes certainly play a very important role in our everyday lives and it can either make or break your day. I’m here to introduce to you Singapore’s first bespokes shoes for children, be*U! Hitting the shelves at Takashimaya Department Store and TweenAge earlier in May this year, be*U is an award-winning luxurious children shoe brand which encourages originality and personal expression. This is made possible with over 600 designs, 100 colors and 6 different types of leathers such as kangaroo, cow, lamb, ostrich, horsehide and crocodile.

Photo credit: Beushoes

Apart from the unique appearance of the brand’s range of shoes, be*U places a strong emphasis on quality and uses only the finest genuine leather sourced from Europe and America to produce award-winning products that embody the true spirit of fine craftsmanship and attention to detail. Do you know that each pair of shoes is painstakingly handmade by well-trained artisans and requires 10 hours of workmanship? This includes cutting of the leather, sewing, stitching and embossing of the name and message, making each pair truly unique.

This gift box set comes with a variety of motfis that you can choose from for your child to match his/her various outfits. It also upps the fun factor as well!

All the designs are done by hand and the leathers are cut out piece by piece by experienced craftsmen. What you see here is just a very small fraction of what is actually available. There are designs that are gender neutral and gender specific.

The ingenious idea of incorporating velcro enables the easy interchanging of different motif designs. Who wouldn’t love a pair of shoes like these? Your little one gets to choose his/her own motifs whenever wherever!

Apart from the special gift box set, these are some of the many shoes from be*U’s kids collection. As you can see, the possibilities are endless! All the designs are so cute!

Chanelle is really lucky to be able to own her very first pair of walking shoes from be*U even though she hasn’t even started to crawl. Haha! A very lovely red and pink Narcissus design from the kids keyboard collection.

Examining her kicks with much interest!

Much thought went into designing the perfect pair of be*U shoes. The signature patented keyboard outsole is an award winning invention. The keyboard outsole maximizes the flexibility and shock absorbancy in the heel. Stitched by hand instead of glue, the outsole is certainly built to last for a very long time!

Children learning to walk tend to swing thus the heel counter helps correct walking postures as it contains a stiffener to provide solid support to the heel and hold the feet more firmly. Body weight is also supported by the heel thus reducing the extra tension created, resulting in an excellent environment for children’s foot development.

be*U shoes are equipped with adequate cushioning of the insole and a built-in arch for ultimate comfort and support for the feet. The shoes also open up widely and allows kids to put them on easily, without the help of an adult.

be*U shoes use the classic stitch because it will not unravel. The hand-sewn lined thread is coated with wax to make it smooth, waterproof and to prevent rotting.

If you notice from the photo, be*U rounded shoes are extra wide, and thus mimics barefoot walking closely. The rounded edges provide more room for the little toes and allow feet to move, grip and feel the floor. This way, little feet can grow properly and develop strength and musculature through the grasping action of the toes.

The new ankle-high cut provides more support and hence more protection, which lowers the risk of ankle sprains.

It may be hard to believe but children’s feet perspire heavily! be*U only uses 100% genuine leather as it is a breathable material. It is not only more durable but also helps to keep the child’s foot cooler and dryer which prevents blisters, discomfort and odour.

Mummy missuschewy is also very lucky to receive a pair of Ballerina shoes to match Baby Chanelle’s! The adult ballerina comes in five different widths and mums are welcome to customize their pairs as well. The other be*U signature in the ballerina range are the 12-hour shoes, which are designed for long periods of standing. With a wider width, shock absorption, energy-return insole and high durability outsole, the 12-hour ballerinas provide the ultimate comfort that cannot be found elsewhere. I can’t wait for Chanelle to start walking so that we can wear our matching shoes and conquer the world together! 😉

We are happy to offer a discount code to parents who are keen!

1) ‘Like’ be*U’s Facebook page and/or Follow be*U’s Instagram account to view more designs.

2) Place your order online (not valid for purchase at retail shops) by emailing order@beushoes.com or dropping a private message on Facebook. Quote ‘missuschewy’ to enjoy 20% off! This promotion is valid till 31st July 2014.